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VKP Totaalonderhoud: Conversion-focused website for structural repair services

We designed and built a modern, conversion-focused website for VKP Totaalonderhoud, a Dutch specialist in concrete damage repair, balcony restoration, floor beam repair, moisture control and wood preservation. The website turns technical repair services into a clear customer journey focused on trust, SEO and inspection requests.

  • Laravel
  • React
VKP Totaalonderhoud: Conversion-focused website for structural repair services

The brief

VKP Totaalonderhoud provides specialist construction and repair services. Their work is highly technical, but their customers often start with a simple question: what is wrong with my property?

That created the main challenge. The website had to explain services like concrete damage repair, balcony restoration, floor beam repair and moisture control in a way that felt clear and trustworthy for homeowners, homeowners’ associations and property managers.

What we did

We approached the project as a combination of positioning, UX design, SEO structure and lead generation.

Instead of building a standard service overview, we created a problem-first customer journey. Visitors can recognise their issue first, such as cracks, moisture, rotten wood, balcony damage or floor problems, before diving into the technical service behind it.

Your turn

Want the same for your business?

From £99.00/month. Website, hosting, domain and support — we handle it.

  • Website designed around enquiries
  • Hosting, SSL and daily backups
  • Domain included
  • A team that answers

Pricing

Start from a simple monthly plan

Pick a website plan. We design, host and look after it.