The brief
The used car market in the Netherlands has long been dominated by large platforms with outdated user experiences, high listing costs, and limited room for innovation. For sellers and dealerships, this often means too much manual work, little differentiation, and strong dependency on existing market leaders.
For OccasionNet, the challenge operated on multiple levels. On one side, the platform needed to feel familiar and trustworthy to visitors, while still offering a more modern visual and technical experience than existing alternatives. On the other side, it also had to be commercially structured in a smart way, allowing both private sellers and dealerships to list, manage, and promote vehicles with ease.




